SEO Report

URL: http://www.needmorebeer.com
Report Date: 09/18/03 14:12:51



1.0 Table of Contents

1.0  Table of Contents
2.0  Page Analysis: http://www.needmorebeer.com
    2.1  Page Title
    2.2  Meta Description
    2.3  Meta Keywords
    2.4  Page Text
    2.5  ALT Tags
    2.6  Internal Links
    2.7  External Links
3.0  Server Header
4.0  Search Term Suggestion
    4.1  beer
    4.2  steins
    4.3  beer merchandise
    4.4  pilsner
    4.5  lager
    4.6  pilsner
5.0  Ranking
6.0  Ranking Advisor
7.0  Paid Inclusion
    7.1  Flat fee
    7.2  Trusted Feeds
    7.3  Pay Per Click




2.0 Page Analysis: http://www.needmorebeer.com


2.1 Page Title


NeeedMoreBeer.com - Beer & Merchandise


The Page title is very important in terms of your search engine ranking.
  • You should make sure that the most relevant search term appears in the title.
  • Aim to have the most important keyword at the start of the title.
  • Avoid using general keywords or descriptions such as "Welcome to our homepage".

2.2 Meta Description


NeedMoreBeer.com your one stop Internet beer shop. Purchase beer from all over the world online.


Notes: Some engines will use the META Description when generating an extract for your page. For this reason, it is important to keep the description current and up-to date. Unlike the META Keywords tag, the description text is indexed by more engines.

Tips: You should use the META Description tag if there is no other indexable text on the page. If there is sufficient text on your pages, it is better to delete the META Description tag IF:
  • The descriptions are likely to be out of date and are not being maintained.
  • The same description is used on multiple pages throughout your site.
  • The descriptions are general and not relevant or tailored to each individual page.

2.3 Meta Keywords


beer, beer, cerveza,cerveja,birra,bira,bire,birre, zubr, gambrinus, pilsner urquell, budweiser, kozel, krusovice, velvet, souvenirs, merchandise, coaster.


Notes: Today, the META Keywords tag is used by very few engines and is generally ignored. The few engines that still use this tag usually assign a lower weight or priority to such keywords. For this reason it is important that your main keywords also appear on the actual page itself.
Tips:
  • You should use the META Keywords tag for very specific terms and phrases that can not be placed on the page itself. Engines that still use this tag, such as Inktomi, will index those terms.
  • Aim to include specific search phrases and not just individual keywords.

2.4 Page Text


NeeedMoreBeer.com - Beer & Merchandise Specials Beer & Merchandise Beer Energy Drinks Merchandise Souvenirs Weapon Replicas Gifts Toys Rope Ladders Nets and Ropes Pipes Pet Supplies Kangaroo Skins Erotic Hammocks About Us Other Stores NeedMoreStuff.com NeeedMoreBeer.com - Beer & Merchandise Your one stop Internet Beer shop. Currently we feature a complete range of beer from the Czech Republic, a region famous for its brewing excellence. As well as this we have lagers from Austria, Germany, and the Slovak Republic. As a special introductory offer, why not try our $21.45 sampler pack ? Sampler Pack A selection of the best European beers from the NeedMoreBeer.com range. Each pack contains a mixture of 0.5l and .033l cans and each beer is diff $21.45 Red Bull Sugar Free - 24 Cans Buy 24 cans of Red Bull Sugar Free and save $10. One can cost $2.07 Red Bull is much more than a soft drink - it is an energy drink. $49.76 Pilsner Urquell Pilsner Urquell beer coasters. Pack of 100. $7.48 Shirt Kozel The logo is also on the back. $19.26 Join our beer club mailing list to receive special offers on beer from all over the world. Email: More: Beer Energy Drinks Merchandise Souvenirs [ Money Back Guarantee ] [ Contact Us ] [ Wholesale ] [ Affiliate Program ] [ Delivery Info ] Copyright 2001- All rights reserved. This store has been created using eComm PRO


This section show you how most search engines see the above URL and what text will be indexed.
  • The text in gray is either ignored by most engines, or given little weight in terms of ranking.
  • Headings and bold text is often given a higher priority and is Highlighted.
  • Linked text is very important in terms of ranking and is underlined.

2.5 ALT Tags


None



2.6 Internal Links

The Internal Links list provides a quick overview of all other pages on your site that http://www.needmorebeer.com links to. This includes all text and image hyper links.


Link TextURL
index.html
Specialsindex.html
Beer & Merchandisebeer.htm
Beerbeer2.htm
Energy Drinksenergy.htm
Merchandisemerchandise.htm
Souvenirssouvenirs.htm
Weapon Replicasweapon.htm
Giftsgifts.htm
Toystoys.htm
Rope Laddersropeladders.htm
Nets and Ropesnets.htm
Pipespipes.htm
Pet Suppliespets.htm
Kangaroo Skinsskins.htm
Eroticerotic.htm
Hammockshammocks.htm
About Usabout.htm
sampler packsampler.htm
sampler.htm
Sampler Packsampler.htm
redbull2.htm
Red Bull Sugar Free - 24 Cansredbull2.htm
coasters.htm
Pilsner Urquellcoasters.htm
souvenirsk.htm
Shirt Kozelsouvenirsk.htm
Beerbeer2.htm
Energy Drinksenergy.htm
Merchandisemerchandise.htm
Souvenirssouvenirs.htm
Money Back Guaranteeguarantee.htm
Contact Uscontact.htm
Wholesalewholesale.htm
Affiliate Programpartner.htm
Delivery Infofreight.htm


Link Text
Link Text column is the actual highlighted text used in the link such as: Linked Text. For image links, the ALT tag description is displayed.

Note: The Link Text is of special importance as that can help influence the relevancy rating of your pages.
If possible, you should aim to include the main search keywords and phrases in at least a few of these hyper text links.



2.7 External Links

The External Links list provides an overview of all external sites that you are linking to from your page. That is sites with a different domain.

Link TextURL
Other Storeshttp://www.vendercom.com/directory.htm
eComm PROhttp://www.trellian.com/ecomm/


Note: Some engines use the linking relationship to help determine the relevancy of your site. If you are seen to link to sites that are unrelated to your target queries, you relevance rating for these queries may be decreased. Linking to sites that are relevant may improve your relevancy rating on some engines and thus improve your overall search engine ranking.





3.0 Server Header

Whenever a page is requested from a web server, a HTTP header containing information about the page is also returned. Search engines use this information.

The HTTP header for http://www.needmorebeer.com is:


HTTP/1.0 200 OK
Date: Thu, 18 Sep 2003 04:12:50 GMT
Server: Apache/1.3.26 (Unix) Debian GNU/Linux mod_gzip/1.3.26.1a mod_ssl/2.8.9 OpenSSL/0.9.6g mod_perl/1.26 DAV/1.0.3 PHP/4.1.2
X-Powered-By: PHP/4.1.2
Connection: close
Content-Type: text/html


There are two main points that you need to watch out for. The STATUS on the first line, should read 200 OK.

If your status code is 301 or 302, this indicates a redirection. Submission of these pages should be avoided as such pages may not be accepted by some search engines. Other codes, may indicate more serious problems.

Also important, is the content type. The Content-Type tag indicates the type of data which is returned when the page is requested. For HTML pages, this should be text/html.




4.0 Search Term Suggestion

This report displays the top 100 most searched for terms that incorporate the specified keywords. Keywords and search popularity provided by the Keyword Discovery keyword research and word tracking tool.


 4.1 beer 4.2 steins 4.3 beer merchandise 4.4 pilsner
Search TermSearches
beer212801
de beer24671
beer brewing10970
beer making9469
guinness beer6687
miller beer6632
german beer6265
mail order beer6209
beer picture5989
beer recipe5894
beer mug5857
de beer diamond5536
root beer4690
beer sign4635
beer can4485
beer bottle4253
beer of the month club4148
corona beer4021
beer steins4017
neon beer sign3804
Search TermSearches
beer steins3260
steins2722
budweiser steins1170
german beer steins779
clear steins676
frosted steins670
german steins607
win ben steins money536
budweiser beer steins411
steins garden gift358
avon steins302
budweiser holiday steins288
center garden steins287
garden steins166
m. cornell steins164
gerz steins132
antique german beer steins130
mettlach steins130
collectible steins125
beer german gift man steins124
Search TermSearches
beer merchandise403
corona beer merchandise76
beer merchandise miller28
Search TermSearches
pilsner890
pilsner Urquell778
pilsner glasses315
beer pilsner265
pilsner urquel164
pilsner glass163
pilsner urquell.com96
game pilsner68
pilsner beer glasses49
game pilsner urquell41
beer pilsner urquell27


 4.5 lager 4.6 pilsner  
Search TermSearches
lager1633
lager beer230
fosters lager220
castle lager158
lager regal119
house lager99
brooklyn lager97
lager wholesale76
alpine lager46
lager moosehead46
beer lager lucky44
brown honey lager39
lager wholesaler37
lager red stripe35
lager recipe35
crown lager33
2003 lager schweiz sommer31
michelob honey lager29
homebrew lager27
Search TermSearches
pilsner890
pilsner urquell778
pilsner glasses315
beer pilsner265
pilsner urquel164
pilsner glass163
pilsner urquell.com96
game pilsner68
pilsner beer glasses49
game pilsner urquell41
penn pilsner31
molson pilsner29
bunny pilsner28
efes pilsner27
beer pilsner urquell27
pilsner room26
exe pilsner26
Paul pilsner1





5.0 Ranking

The search engine rankings report show your position on the major search engines for your target search terms.


EngineLinksbeer
Msn200
Teoma100
Hotbot180
Google1000
Looksmart100
All The Web250
Dmoz200
Lycos240
steins
0
0
0
0
0
0
0
0
beer merchandise
0
6
5
4
0
4
0
8
pilsner
0
0
0
11
0
0
0
0
lager
0
0
0
0
0
0
0
0
pilsner
0
0
0
11
0
0
0
0



6.0 Ranking Advisor

There are many simple things you can do to improve your search engine ranking and mistakes you can avoid. The following report is a list issues with your web page, including potential problems and suggestions for improvement.


URL:http://www.needmorebeer.com
Keyword:beer

Graphical Text

Graphics and Graphical text can not be indexed. You should ensure that each appropriate image is described using the ALT tag.

Example: <img src="image.gif" ALT="image description">







7.0 Paid Inclusion

Paid inclusion is the most effective way of making sure that your web site listed on the major search engines.


7.1 Flat fee

Most engines now offer a flat fee priority inclusion services. These guarantee that your URL is added (usually within 48 hours). An additional benefit is an increased frequency of updates. This means that your pages are spidered more often to always keep the index content current.

The following tables includes the current pricing for various Flat fee inclusion services offered by the engines:

Engine1st URL2nd URL
AltaVista$78.00$58.00
Inktomi$39.00$25.00
Lycos/FAST$34.00$15.00
Slider$24.95$19.95
EntireWeb$19.00$15.00
WebWombat$17.00$17.00
GotThatOnline$57.00$39.00
whatUseek$49.95$49.95


Note: Prices are in US dollars and are usually for a 12 month term.


7.2 Trusted Feeds

Trusted feeds enable you to submit a large number of pages without paying an up front, per URL inclusion fee. Many engines now offer such services and the advantage is that you only pay for the traffic you receive from your listings on cost per click basis.

The following table has some of the current CPC prices offered through PrioritySubmit.com for inclusion to the various engines.


EngineCPC
AltaVista$0.25
InfoSpace$0.25
Inktomi$0.25
FAST/Lycos$0.25
Google AddWords$0.21
Ah-Ha$0.15
FindWhat$0.15
Kanoodle$0.15
SearchFeed$0.15
GalaxySearch$0.15
Search123$0.15


The PrioritySubmit Trusted Feed services enable you to submit and manage a large number of URLs, while only paying for actual traffic.
  • Prices are per click in US dollars.
  • A minimum number of URLs is required for some engines.
  • Reseller enquiries contact: sales@prioritysubmit.com.

7.3 Pay Per Click

In addition to the traditional search engines, there are several Pay Per Click engines where you can bid for the top search result positions.

The following list includes the most common pay per click engines:




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