SEO Report

URL:	http://www.needmorebeer.com
Report Date:	09/30/03 02:01:13

1.0 Table of Contents

1.0  Table of Contents
2.0  Competitor Summary
    2.1  Internet Presence
    2.2  Top Ranked URLs
3.0  Page Analysis: http://www.needmorebeer.com
    3.1  Page Title
    3.2  Meta Description
    3.3  Meta Keywords
    3.4  Page Text
    3.5  ALT Tags
    3.6  Internal Links
    3.7  External Links
4.0  Keyword Density
5.0  Server Header
6.0  PPC Bid Comparison
    6.1  Search Term: beer
    6.2  Search Term: steins
    6.3  Search Term: beer merchandise
    6.4  Search Term: pilsner
    6.5  Search Term: lager
    6.6  Search Term: online beer
7.0  Search Term Suggestion
    7.1  beer
    7.2  steins
    7.3  beer merchandise
    7.4  pilsner
    7.5  lager
    7.6  online beer
8.0  Link Popularity
9.0  Link Saturation
10.0  Ranking
11.0  Ranking Advisor
12.0  Paid Inclusion
    12.1  Flat fee
    12.2  Trusted Feeds
    12.3  Pay Per Click
13.0  Alexa Traffic Report
14.0  Appendix A
15.0  Appendix B - Top Advertisers
16.0  Appendix C - Top Organic Listings

2.0 Competitor Summary

In business it is important to get a feel for what your competitors are doing and how successful they are. This is especially impotant in search engine marketing, as every click going to a competitor can mean a lost opportunity.

This section provides a summary of your main competitors and provides quantative analysis of their online and search engine marketing presence.

2.1 Internet Presence

The following table is a summary of your main competitor's internet presence. It provides a bench mark that can be used to judge the effectiveness of your online and search engine marketing efforts.

	Domain	Links	Rank	Popularity	Max	Saturation	Max
1.	www.realbeer.com	13	1	164309	73366	29379	7776
2.	www.lastorders.com	2	18	2240	652	814	632
3.	www.steins.com	1	5	714	301	11	9
4.	www.beer.com	5	1	61419	29024	16042	5824
5.	www.beersite.com	1	11	1042	323	7	7

	www.needmorebeer.com	14	1	345231	177262	339	187

Links
This is the total number of times a link from the domain appeared on first search result pages of the analyzed search engines. It provides a comparison of how many times your links appeared in prominent positions to those of your competitors.

Rank
The highest achieved rank for the domain.

Popularity
The link popularity is a sum of all pages linking to the domain across all engines analyzed. This gives you an indication of how well the engines index pages that link to the given domain.

Max Popularity
This is the highest link popularity value found on any given engine. This is a more accurate indication of how many other pages are actually linking to the domain.

Saturation
The search engine saturation value is the total number of pages indexed from the domain. This is a sum total of all pages for all engines analyzed.

Max Saturation
The maximum saturation is the highest number of indexed pages found on any given engine.

2.2 Top Ranked URLs

The URL summary is a list of all URLs featured on the first search result pages of the major engines. It includes both URLs from your domain and those of your main competitors.

The report only includes organic listings and excludes sponsored links.

Rank	Engine	URL	Query
1	All The Web	Realbeer.com: What Part Of Beer Don't You Understa	beer
2	All The Web	beer.com	beer
2	Msn	Real Beer Page	beer
3	Msn	Beer.com	beer
9	Hotbot	Real Beer Page	beer
2	Teoma	Realbeer.com: What Part Of Beer Don't You Understa	beer
1	Google	beer.com	beer
2	Google	Realbeer.com: What Part Of Beer Dont You Understan	beer
3	Google	The Beer Page	beer
11	Google	Beer Site - BeerSite - beersite.com	beer
5	Google	Steins.com offers beer steins more!	steins
4	All The Web	NeeedMoreBeer.com - Beer Merchandise (Mail Order b	beer merchandise
1	Msn	NeeedMoreBeer.com - Beer Merchandise (mail order b	beer merchandise
11	Msn	Merchandise	beer merchandise
8	Lycos	NeeedMoreBeer.com - Beer Merchandise (mail order b	beer merchandise
6	Teoma	NeeedMoreBeer.com - Beer & Merchandise	beer merchandise
5	Hotbot	NeeedMoreBeer.com - Beer Merchandise (mail order b	beer merchandise
4	Google	NeeedMoreBeer.com - Beer Merchandise (mail order b	beer merchandise
5	Google	Merchandise	beer merchandise
55	Google	Realbeer.com: Retail	beer merchandise
56	Google	Realbeer.com: Retail	beer merchandise
11	Google	Pilsner Urquell	pilsner
12	Google	Pilsner Urquell - Stein 0.4l	pilsner
7	Teoma	Realbeer.com: What Part Of Beer Don't You Understa	lager
17	All The Web	NeeedMoreBeer.com - Beer Merchandise (mail order b	online beer
18	All The Web	lastorders.com - Your online off licence for order	online beer
13	Msn	NeeedMoreBeer.com - Beer Merchandise (mail order b	online beer
1	Teoma	Realbeer.com: What Part Of Beer Don't You Understa	online beer
9	Hotbot	NeeedMoreBeer.com - Beer Merchandise (mail order b	online beer
7	Google	NeeedMoreBeer.com - Beer Merchandise (mail order b	online beer
38	Google	lastorders.com - Your online off licence for order	online beer
40	Google	Glenn Tinseths Hop Page	online beer
41	Google	Real Beer Page	online beer

Top ranked URLs from your own domain are highlighted.

A complete report of all organic results is available in Appendix B.
For a list of all sponsored and paid inclusion links, see Appendix C.

3.0 Page Analysis: http://www.needmorebeer.com

3.1 Page Title

NeeedMoreBeer.com - Beer & Merchandise

The Page title is very important in terms of your search engine ranking.

You should make sure that the most relevant search term appears in the title.
Aim to have the most important keyword at the start of the title.
Avoid using general keywords or descriptions such as "Welcome to our homepage".

3.2 Meta Description

NeedMoreBeer.com your one stop Internet beer shop. Purchase beer from all over the world online.

Notes: Some engines will use the META Description when generating an extract for your page. For this reason, it is important to keep the description current and up-to date. Unlike the META Keywords tag, the description text is indexed by more engines.

Tips: You should use the META Description tag if there is no other indexable text on the page. If there is sufficient text on your pages, it is better to delete the META Description tag IF:

the descriptions are likely to be out of date and are not being maintained.
the same description is used on multiple pages throughout your site.
the descriptions are general and not relevant or tailored to each individual page.

3.3 Meta Keywords

beer, beer, cerveza,cerveja,birra,bira,bire,birre, zubr, gambrinus, pilsner urquell, budweiser, kozel, krusovice, velvet, souvenirs, merchandise, coaster.

Notes: Today, the META Keywords tag is used by very few engines and is generally ignored. The few engines that still use this tag usually assign a lower weight or priority to such keywords. For this reason it is important that your main keywords also appear on the actual page itself.

Tips:

You should use the META Keywords tag for very specific terms and phrases that can not be placed on the page itself. Engines that still use this tag, such as Inktomi, will index those terms.
Aim to include specific search phrases and not just individual keywords.

3.4 Page Text

NeeedMoreBeer.com - Beer & Merchandise Specials Beer & Merchandise Beer Energy Drinks Merchandise Souvenirs Weapon Replicas Gifts Toys Rope Ladders Nets and Ropes Pipes Pet Supplies Kangaroo Skins Erotic Hammocks About Us Other Stores NeedMoreStuff.com NeeedMoreBeer.com - Beer & Merchandise Your one stop Internet Beer shop. Currently we feature a complete range of beer from the Czech Republic, a region famous for its brewing excellence. As well as this we have lagers from Austria, Germany, and the Slovak Republic. As a special introductory offer, why not try our $21.45 sampler pack ? Sampler Pack A selection of the best european beers from the NeedMoreBeer.com range. Each pack contains a mixture of 0.5l and .033l cans and each beer is diff $21.45 Red Bull Suger Free - 24 Cans Buy 24 cans of Red Bull Suger Free and save $10. One can cost $2.07 Red Bull is much more than a soft drink - it is an energy drink. $49.76 Pilsner Urquell Pilsner Urquell beer coasters. Pack of 100. $7.48 Shirt Kozel The logo is also on the back. $19.26 Join our beer club mailing list to receive special offers on beer from all over the world. Email: More: Beer Energy Drinks Merchandise Souvenirs [ Money Back Guarantee ] [ Contact Us ] [ Wholesale ] [ Affiliate Program ] [ Delivery Info ] Copyright �2001- All rights reserved. This store has been created using eComm PRO

This section show you how most search engines see the above URL and what text will be indexed.

The text in gray is either ignored by most engines, or given little weight in terms of ranking.
Headings and bold text is often given a higher priority and is Highlighted.
Linked text is very important in terms of ranking and is underlined.

3.5 ALT Tags

None

3.6 Internal Links

The Internal Links list provides a quick overview of all other pages on your site that http://www.needmorebeer.com links to. This includes all text and image hyper links.

Link Text	URL
	index.html
Specials	index.html
Beer & Merchandise	beer.htm
Beer	beer2.htm
Energy Drinks	energy.htm
Merchandise	merchandise.htm
Souvenirs	souvenirs.htm
Weapon Replicas	weapon.htm
Gifts	gifts.htm
Toys	toys.htm
Rope Ladders	ropeladders.htm
Nets and Ropes	nets.htm
Pipes	pipes.htm
Pet Supplies	pets.htm
Kangaroo Skins	skins.htm
Erotic	erotic.htm
Hammocks	hammocks.htm
About Us	about.htm
sampler pack	sampler.htm
	sampler.htm
Sampler Pack	sampler.htm
	redbull2.htm
Red Bull Suger Free - 24 Cans	redbull2.htm
	coasters.htm
Pilsner Urquell	coasters.htm
	souvenirsk.htm
Shirt Kozel	souvenirsk.htm
Beer	beer2.htm
Energy Drinks	energy.htm
Merchandise	merchandise.htm
Souvenirs	souvenirs.htm
Money Back Guarantee	guarantee.htm
Contact Us	contact.htm
Wholesale	wholesale.htm
Affiliate Program	partner.htm
Delivery Info	freight.htm

Link Text
Link Text column is the actual highlighted text used in the link such as: Linked Text. For image links, the ALT tag description is displayed.

Note: The Link Text is of special importance as that can help influence the relevancy rating of your pages.
If possible, you should aim to include the main search keywords and phrases in at least a few of these hyper text links.

3.7 External Links

The External Links list provides an overview of all external sites that you are linking to from your page. That is sites with a different domain.

Link Text	URL
Other Stores	http://www.vendercom.com/directory.htm
eComm PRO	http://www.trellian.com/ecomm/

Note: Some engines use the linking relationship to help determine the relevancy of your site. If you are seen to link to sites that are unrelated to your target queries, you relevance rating for these queries may be decreased. Linking to sites that are relevant may improve your relevancy rating on some engines and thus improve your overall search engine ranking.

4.0 Keyword Density

The Keyword Density report shows the top 15 kewords and phrases on your page.

Phrase	Density	Title	Bold	Link	Size
Beer	7.43	0.50	0.50	1.49	1
Merchandise	2.97	0.50	0.50	1.49	1
Beer Merchandise	1.49	0.50	0.50	0.50	2
all	1.49	0.00	0.00	0.00	1
Energy	1.49	0.00	0.00	0.99	1
Pack	1.49	0.00	0.00	0.50	1
souvenirs	1.49	0.00	0.00	0.99	1
urquell	1.49	0.00	0.00	0.50	1
one stop Internet beer	1.01	0.00	0.00	0.00	4
stop Internet beer shop	1.01	0.00	0.00	0.00	4
your one stop Internet	1.01	0.00	0.00	0.00	4
NeeedMoreBeer.com Beer Merchandise	1.00	0.50	0.50	0.00	3
all over world	1.00	0.00	0.00	0.00	3
Internet beer shop	1.00	0.00	0.00	0.00	3
one stop Internet	1.00	0.00	0.00	0.00	3

You should aim for at least 3% density for all important search terms that you wish to rank on.

You should optimize each page for no more than 3-4 search terms. If you need to use additional terms, use a different page or create a new one or this purpose.

5.0 Server Header

Whenever a page is requested from a web server, a HTTP header containing information about the page is also returned. Search engines use this information.

The HTTP header for http://www.needmorebeer.com is:

HTTP/1.1 200 OK Date: Mon, 29 Sep 2003 16:01:03 GMT Server: Apache/1.3.26 (Unix) Debian GNU/Linux mod_gzip/1.3.26.1a mod_ssl/2.8.9 OpenSSL/0.9.6g mod_perl/1.26 DAV/1.0.3 PHP/4.1.2 X-Powered-By: PHP/4.1.2 Connection: close Content-Type: text/html

There are two main points that you need to watch out for. The STATUS on the first line, should read 200 OK.

If your status code is 301 or 302, this indicates a redirection. Submission of these pages should be avoided as such pages may not be accepted by some search engines. Other codes, may indicate more serious problems.

Also important, is the content type. The Content-Type tag indicates the type of data which is returned when the page is requested. For HTML pages, this should be text/html.

6.0 PPC Bid Comparison

Pay Per Click (PPC) advertising can drive targeted traffic to your web site.
It can be a very cost effective way to attract new visitors and customers to your web site.

The following report shows the current prices for the top 10 positions on leading PPC engines.

6.1 Search Term: beer

Engine	1	2	3	4	5	6	7	8	9
Kanoodle
FindWhat
Ah-Ha	0.03	0.01	0.01	0.01
7Search
GoClick
Xuppa
SearchFeed	0.04	0.04	0.04	0.04	0.04
Search123	0.08	0.08	0.08	0.08	0.08	0.08	0.01	0.01	0.01

6.2 Search Term: steins

Engine	1	2	3	4	5	6	7	8	9
Kanoodle	0.06
FindWhat	0.05	0.04	0.02	0.01	0.01	0.01	0.01	0.01	0.01
Ah-Ha	0.10	0.04	0.05
7Search	0.08	0.02	0.01	0.01
GoClick
Xuppa
SearchFeed	0.07	0.04	0.04	0.04	0.04
Search123	0.08	0.08	0.08	0.08	0.08	0.08

6.3 Search Term: beer merchandise

Engine	1	2
Kanoodle
FindWhat	0.02	0.01
Ah-Ha	0.05
7Search
GoClick
Xuppa
SearchFeed	0.01	0.00
Search123

6.4 Search Term: pilsner

Engine	1	2	3	4	5
Kanoodle
FindWhat	0.01	0.01	0.01	0.01
Ah-Ha	0.10	0.05
7Search
GoClick
Xuppa
SearchFeed	0.07	0.00	0.00	0.00	0.00
Search123	0.08	0.08	0.08

6.5 Search Term: lager

Engine	1	2	3	4	5
Kanoodle
FindWhat	0.02	0.01	0.01	0.01
Ah-Ha	0.02	0.01
7Search	0.01
GoClick	0.02	0.05
Xuppa
SearchFeed	0.03	0.01	0.00	0.00	0.00
Search123	0.01	0.01

6.6 Search Term: online beer

Engine	1	2	3	4	5	6	7	8
Kanoodle
FindWhat	0.01	0.01	0.01	0.01	0.01	0.01	0.01
Ah-Ha	0.01
7Search	0.01
GoClick	0.01
Xuppa	0.01	0.01	0.01	0.01
SearchFeed	0.00	0.00	0.00	0.00	0.00
Search123	0.08	0.08	0.08	0.08	0.08	0.08	0.01	0.01

7.0 Search Term Suggestion

This report displays the top 100 most searched for terms that incorporate the specified keywords. Keywords and search popularity provided by the Keyword Discovery keyword research and word tracking tool.
It includes the relative search popularity of each term. This is an indication of each term's importance, to help you decide which ones you should target and optimize your pages for.

- Search terms found in your page http://www.needmorebeer.com are highlighted in Red.
- Search terms found elsewhere on your site are Green. *

Generally, pages that contain the exact search phrase receive the highest search engine rankings. Pages that contain one or more of the search term keywords individually, but not together as the exact phrase, may come up in the results, but will not rank as well.

This means that for popular terms, that are NOT highlighted, you have very little chance of receiving ANY of the available search engine traffic.

7.1 beer

7.2 steins

7.3 beer merchandise

7.4 pilsner

Search Term	Searches
beer	212801
de beer	24671
beer brewing	10970
beer making	9469
guinness beer	6687
miller beer	6632
german beer	6265
mail order beer	6209
beer picture	5989
beer recipe	5894
beer mug	5857
de beer diamond	5536
root beer	4690
beer sign	4635
beer can	4485
beer bottle	4253
beer of the month club	4148
corona beer	4021
beer steins	4017
neon beer sign	3804
beer store	3701
beer pong	3444
beer label	3134
beer quote	2859
beer law	2794
beer cooler	2777
beer magazine	2683
budweiser beer	2670
beer club	2626
beer machine	2593
beer commercial	2527
beer belly	2525
all about beer subscription	2506
beer calorie	2156
beer taps	2138
beer keg	2134
beer company	2113
beer distributor	2034
beer bong	2019
beer poster	1991
beer wallpaper	1980
beer glasses	1917
beer history	1877
make beer	1849
beer bread	1843
beer can chicken	1826
beer game	1735
tit beer	1734
coors beer	1688
beer alcohol content	1596
beer stein	1586

Search Term	Searches
beer steins	3260
steins	2722
budweiser steins	1170
german beer steins	779
clear steins	676
frosted steins	670
german steins	607
win ben steins money	536
budweiser beer steins	411
steins garden gift	358
avon steins	302
budweiser holiday steins	288
center garden steins	287
garden steins	166
m. cornell steins	164
gerz steins	132
antique german beer steins	130
mettlach steins	130
collectible steins	125
beer german gift man steins	124
fire fighter steins	120
antique beer steins	120
beer steins glasses	108
ben money steins	105
beer steins collectible	105
collection country steins	99
bakery steins	91
antique steins	80
avon beer steins	71
personalized steins	68
avon collectible steins	66
anheuser busch steins	65
budweiser christmas steins	62
antique beer collectible glasses steins	55
budweiser collector steins	54
cocktail steins wine	54
miller beer steins	50
pig steins	49
bakery dallas steins	47
beer steins strohs	46
bud steins	45
antique german steins	45
beer mettlach steins	43
make steins up	40
beer budweiser holiday steins	39
club steins utica	38
drinkware steins	38
collectible german beer steins	38
pewter steins	37
beer davidson harley steins	35
beer coors steins	34

Search Term	Searches
beer merchandise	403
corona beer merchandise	76
beer merchandise miller	28

Search Term	Searches
pilsner	890
pilsner urquell	778
pilsner glasses	315
beer pilsner	265
pilsner urquel	164
pilsner glass	163
pilsner urquell.com	96
game pilsner	68
pilsner beer glasses	49
game pilsner urquell	41
beer pilsner urquell	27

7.5 lager

7.6 online beer

Search Term	Searches
lager	1633
lager beer	230
fosters lager	220
castle lager	158
lager regal	119
house lager	99
brooklyn lager	97
lager wholesale	76
alpine lager	46
lager moosehead	46
beer lager lucky	44
brown honey lager	39
lager wholesaler	37
lager red stripe	35
lager recipe	35
crown lager	33
2003 lager schweiz sommer	31
michelob honey lager	29
homebrew lager	27

Search Term	Searches
buy beer online	930
beer online	723
beer online store	166
beer online pong	153
order beer online	116
buying beer online	101
beer online sales	100
online beer purchase	66
beer distributor online	65
uk beer online	65
online beer ordering	52
buy belgian beer online	48
beer online play pong	46
beer online seller spirit	45
beer online shop	36
beer game online pong	33
beer fat online tire	32
beer game online	30

8.0 Link Popularity

The Link Popularity report provides a good indication of your web site's presence on the internet. It is a measure of how many other pages link to yours.

Engine	needmorebeer.com
Google	1170
AltaVista	7528
Fast	159099
Inktomi (HotBot)	172
Lycos	177262

realbeer.com
2760
10011
67711
10461
73366

lastorders.com
169
395
639
385
652

steins.com
0
80
299
34
301

beer.com
355
3671
23604
4765
29024

beersite.com
39
177
253
250
323

Recommendation: If you do not have an existing linking strategy, you should consider putting one in place. There are many ways of generating links to your web sites, the simplest of which is just asking appropriate web sites to add a link to you. Other options include:

Placement in online directories.
Reciprocal agreements with other sites.
Contra deals and other incentive schemes to encourage linking.
Affiliate programs.
Advertising on key sites.

Note: The quality of links can also be a ranking criteria. A link on a popular site tends to be given a higher weighting.

9.0 Link Saturation

The Link Saturation report provides a measure of search engine penetration. It tells you how many pages from a given domain are currently indexed by each of the major engines.

Engine	needmorebeer.com
Google	187
AltaVista	52
Fast	20
Inktomi (HotBot)	44
Lycos	36

realbeer.com
6940
3456
7383
3824
7776

lastorders.com
632
3
83
10
86

steins.com
9
2
0
0
0

beer.com
2590
819
5531
1278
5824

beersite.com
7
0
0
0
0

The link saturation report is quite important from a search engine marketing point of view. You should aim to have as many pages from your site indexed by the engines. This increases the chances of a page from your site coming up in the search results for a given query.

The report not only provides a measure of your success in achieving this goal, but it can also help you quickly identify any indexing related problems.

If you find that not all of your pages are being indexed, you should look into the various Paid Inclusion programs offered by most engines. These services will usually guarantee that your pages are indexed within a few days.

Most engines charge per URL per year for priority inclusion. For large sites, trusted feed options are available on cost per click basis. For more information and the current pricing, see the "Paid Inclusion Options" section in this report.

10.0 Ranking

The search engine rankings report show your position on the major search engines for your target search terms.

Engine	Links	beer
Msn	20	0
Teoma	10	0
Hotbot	18	0
Google	100	0
Looksmart	10	0
All The Web	25	0
Dmoz	20	0
Lycos	24	0

steins
0
0
0
0
0
0
0
0

beer merchandise
1
6
5
4
0
4
0
8

pilsner
0
0
0
11
0
0
0
0

lager
0
0
0
0
0
0
0
0

online beer
13
0
9
7
0
17
0
0

11.0 Ranking Advisor

There are many simple things you can do to improve your search engine ranking and mistakes you can avoid. The following report is a list issues with your web page, including potential problems and suggestions for improvement.

URL:	http://www.needmorebeer.com
Keyword:	beer

Graphical Text

Graphics and Graphical text can not be indexed. You should ensure that each appropriate image is described using the ALT tag.

Example: <img src="image.gif" ALT="image description">

12.0 Paid Inclusion

Paid inclusion is the most effective way of making sure that your web site listed on the major search engines.

12.1 Flat fee

Most engines now offer a flat fee priority inclusion services. These guarantee that your URL is added (usually within 48 hours). An additional benefit is an incereased frequency of updates. This means that your pages are spidered more often to always keep the index content current.

The following tables includes the current pricing for various Flat fee inclusion services offered by the engines:

Engine	1st URL	2nd URL
AltaVista	$78.00	$58.00
Inktomi	$39.00	$25.00
Lycos/FAST	$34.00	$15.00
Slider	$24.95	$19.95
EntireWeb	$19.00	$15.00
WebWombat	$17.00	$17.00
GotThatOnline	$57.00	$39.00
whatUseek	$49.95	$49.95

Note: Prices are in US dollars and are usually for a 12 month term.

12.2 Trusted Feeds

Trusted feeds enable you to submit a large number of pages without paying an up front, per URL inclusion fee. Many engines now offer such services and the advantage is that you only pay for the traffic you receive from your listings on cost per click basis.

The following table has some of the current CPC prices offered through PrioritySubmit.com for inclusion to the various engines.

Engine	CPC
AltaVista	$0.25
InfoSpace	$0.25
Inktomi	$0.25
FAST/Lycos	$0.25
Google AddWords	$0.21
Ah-Ha	$0.15
FindWhat	$0.15
Kanoodle	$0.15
SearchFeed	$0.15
GalaxySearch	$0.15
Search123	$0.15

The PrioritySubmit Trusted Feed services enable you to submit and manage a large number of URLs, while only paying for actual traffic.

Prices are per click in US dollars.
A minimum number of URLs is required for some engines.
Reseller equiries contact: sales@prioritysubmit.com.

12.3 Pay Per Click

In addition to the traditional search engines, there are several Pay Per Click engines where you can bid for the top search result positions.

The following list includes the most common pay per click engines:

13.0 Alexa Traffic Report

The Alexa traffic report for the past 3 months.

Range: 3m 6m 1y	Size: Medium \| Large

Compare: trellian.com vs.

Reach Per Million Users:

Today	1 wk. Avg.	3 mos. Avg.	3 mos. Change
285	170	180	13%

Reach rank:

Today	1 wk. Avg.	3 mos. Avg.	3 mos. Change
4,936	6,987	6,174	86

Page Views per user:

Today	1 wk. Avg.	3 mos. Avg.	3 mos. Change
2.4	3.1	3.4	7%

Page Views rank:

Today	1 wk. Avg.	3 mos. Avg.	3 mos. Change
8,355	9,453	6,495	1,276

This report demonstrates how to include sections from online web documents and incorporate these within your reports.

Note: The graph is loaded from alexa in real time and you need to be online to view it. The alexa summary extracts contain fictional data for demonstration purposes only. The Alexa Reports copyright � 1996-2003, Alexa Internet, Inc.

14.0 Appendix A

A complete Keyword Density report for http://www.needmorebeer.com

A user, searching for any of the below keywords or phrases, has a chance of finding your site on the search engines.

Phrase	Density	Title	Heading	Bold	Link	Size
Beer	7.43	0.50	0.00	0.50	1.49	1
Merchandise	2.97	0.50	0.00	0.50	1.49	1
Beer Merchandise	1.49	0.50	0.00	0.50	0.50	2
all	1.49	0.00	0.00	0.00	0.00	1
Energy	1.49	0.00	0.00	0.00	0.99	1
Pack	1.49	0.00	0.00	0.00	0.50	1
souvenirs	1.49	0.00	0.00	0.00	0.99	1
urquell	1.49	0.00	0.00	0.00	0.50	1
one stop Internet beer	1.01	0.00	0.00	0.00	0.00	4
stop Internet beer shop	1.01	0.00	0.00	0.00	0.00	4
your one stop Internet	1.01	0.00	0.00	0.00	0.00	4
NeeedMoreBeer.com Beer Merchandise	1.00	0.50	0.00	0.50	0.00	3
all over world	1.00	0.00	0.00	0.00	0.00	3
Internet beer shop	1.00	0.00	0.00	0.00	0.00	3
one stop Internet	1.00	0.00	0.00	0.00	0.00	3
stop Internet beer	1.00	0.00	0.00	0.00	0.00	3
your one stop	1.00	0.00	0.00	0.00	0.00	3
NeeedMoreBeer.com Beer	1.00	0.50	0.00	0.50	0.00	2
all over	1.00	0.00	0.00	0.00	0.00	2
Energy Drinks	1.00	0.00	0.00	0.00	1.00	2
Internet beer	1.00	0.00	0.00	0.00	0.00	2
one stop	1.00	0.00	0.00	0.00	0.00	2
over world	1.00	0.00	0.00	0.00	0.00	2
Pilsner Urquell	1.00	0.00	0.00	0.00	0.50	2
Red Bull	1.00	0.00	0.00	0.00	0.50	2
sampler pack	1.00	0.00	0.00	0.00	1.00	2
stop Internet	1.00	0.00	0.00	0.00	0.00	2
your one	1.00	0.00	0.00	0.00	0.00	2
NeeedMoreBeer.com	0.99	0.50	0.00	0.50	0.00	1
$21.45	0.99	0.00	0.00	0.00	0.50	1
Bull	0.99	0.00	0.00	0.00	0.50	1
Drinks	0.99	0.00	0.00	0.00	0.99	1
Each	0.99	0.00	0.00	0.00	0.00	1
Internet	0.99	0.00	0.00	0.00	0.00	1
kozel	0.99	0.00	0.00	0.00	0.50	1
NeedMoreBeer.com	0.99	0.00	0.00	0.00	0.00	1
one	0.99	0.00	0.00	0.00	0.00	1
our	0.99	0.00	0.00	0.00	0.00	1
over	0.99	0.00	0.00	0.00	0.00	1
Pilsner	0.99	0.00	0.00	0.00	0.50	1
Red	0.99	0.00	0.00	0.00	0.50	1
Republic	0.99	0.00	0.00	0.00	0.00	1
sampler	0.99	0.00	0.00	0.00	0.99	1
shop	0.99	0.00	0.00	0.00	0.00	1
special	0.99	0.00	0.00	0.00	0.00	1
stop	0.99	0.00	0.00	0.00	0.00	1
we	0.99	0.00	0.00	0.00	0.00	1
world	0.99	0.00	0.00	0.00	0.00	1
your	0.99	0.00	0.00	0.00	0.00	1
.033l cans each beer	0.50	0.00	0.00	0.00	0.00	4
�2001- All rights reserved	0.50	0.00	0.00	0.00	0.00	4
all over world online	0.50	0.00	0.00	0.00	0.00	4
Austria Germany Slovak Republic	0.50	0.00	0.00	0.00	0.00	4
beer all over world	0.50	0.00	0.00	0.00	0.00	4
beer beer cerveza cerveja	0.50	0.00	0.00	0.00	0.00	4
beer cerveza cerveja birra	0.50	0.00	0.00	0.00	0.00	4
beer club mailing list	0.50	0.00	0.00	0.00	0.00	4
beer Czech Republic region	0.50	0.00	0.00	0.00	0.00	4
best european beers NeedMoreBeer.com	0.50	0.00	0.00	0.00	0.00	4
bira bire birre zubr	0.50	0.00	0.00	0.00	0.00	4
bire birre zubr gambrinus	0.50	0.00	0.00	0.00	0.00	4
birra bira bire birre	0.50	0.00	0.00	0.00	0.00	4
birre zubr gambrinus pilsner	0.50	0.00	0.00	0.00	0.00	4
budweiser kozel krusovice velvet	0.50	0.00	0.00	0.00	0.00	4
Bull much more soft	0.50	0.00	0.00	0.00	0.00	4
cans each beer diff	0.50	0.00	0.00	0.00	0.00	4
cerveja birra bira bire	0.50	0.00	0.00	0.00	0.00	4
cerveza cerveja birra bira	0.50	0.00	0.00	0.00	0.00	4
club mailing list receive	0.50	0.00	0.00	0.00	0.00	4
complete range beer Czech	0.50	0.00	0.00	0.00	0.00	4
Copyright �2001- All rights	0.50	0.00	0.00	0.00	0.00	4
Currently we feature complete	0.50	0.00	0.00	0.00	0.00	4
Czech Republic region famous	0.50	0.00	0.00	0.00	0.00	4
Each pack contains mixture	0.50	0.00	0.00	0.00	0.00	4
european beers NeedMoreBeer.com range	0.50	0.00	0.00	0.00	0.00	4
famous its brewing excellence	0.50	0.00	0.00	0.00	0.00	4
feature complete range beer	0.50	0.00	0.00	0.00	0.00	4
gambrinus pilsner urquell budweiser	0.50	0.00	0.00	0.00	0.00	4
has been created using	0.50	0.00	0.00	0.00	0.00	4
have lagers Austria Germany	0.50	0.00	0.00	0.00	0.00	4
introductory offer why not	0.50	0.00	0.00	0.00	0.00	4
Join our beer club	0.50	0.00	0.00	0.00	0.00	4
kozel krusovice velvet souvenirs	0.50	0.00	0.00	0.00	0.00	4
krusovice velvet souvenirs merchandise	0.50	0.00	0.00	0.00	0.00	4
lagers Austria Germany Slovak	0.50	0.00	0.00	0.00	0.00	4
list receive special offers	0.50	0.00	0.00	0.00	0.00	4
made moments increased physic	0.50	0.00	0.00	0.00	0.00	4
mailing list receive special	0.50	0.00	0.00	0.00	0.00	4
more soft drink energy	0.50	0.00	0.00	0.00	0.00	4
much more soft drink	0.50	0.00	0.00	0.00	0.00	4
NeedMoreBeer.com your one stop	0.50	0.00	0.00	0.00	0.00	4
not try our $21.45	0.50	0.00	0.00	0.00	0.00	4
offer why not try	0.50	0.00	0.00	0.00	0.00	4
offers beer all over	0.50	0.00	0.00	0.00	0.00	4
our beer club mailing	0.50	0.00	0.00	0.00	0.00	4
pack contains mixture 0.5l	0.50	0.00	0.00	0.00	0.00	4
Pilsner Urquell beer coasters	0.50	0.00	0.00	0.00	0.00	4
pilsner urquell budweiser kozel	0.50	0.00	0.00	0.00	0.00	4
Purchase beer all over	0.50	0.00	0.00	0.00	0.00	4
range beer Czech Republic	0.50	0.00	0.00	0.00	0.00	4
receive special offers beer	0.50	0.00	0.00	0.00	0.00	4
Red Bull much more	0.50	0.00	0.00	0.00	0.00	4
Red Bull Suger Free	0.50	0.00	0.00	0.00	0.50	4
region famous its brewing	0.50	0.00	0.00	0.00	0.00	4
Republic region famous its	0.50	0.00	0.00	0.00	0.00	4
selection best european beers	0.50	0.00	0.00	0.00	0.00	4
soft drink energy drink	0.50	0.00	0.00	0.00	0.00	4
special introductory offer why	0.50	0.00	0.00	0.00	0.00	4
special offers beer all	0.50	0.00	0.00	0.00	0.00	4
store has been created	0.50	0.00	0.00	0.00	0.00	4
urquell budweiser kozel krusovice	0.50	0.00	0.00	0.00	0.00	4
velvet souvenirs merchandise coaster	0.50	0.00	0.00	0.00	0.00	4
we feature complete range	0.50	0.00	0.00	0.00	0.00	4
we have lagers Austria	0.50	0.00	0.00	0.00	0.00	4
well we have lagers	0.50	0.00	0.00	0.00	0.00	4
why not try our	0.50	0.00	0.00	0.00	0.00	4
zubr gambrinus pilsner urquell	0.50	0.00	0.00	0.00	0.00	4
.033l cans each	0.50	0.00	0.00	0.00	0.00	3
�2001- All rights	0.50	0.00	0.00	0.00	0.00	3
All rights reserved	0.50	0.00	0.00	0.00	0.00	3
Austria Germany Slovak	0.50	0.00	0.00	0.00	0.00	3
been created using	0.50	0.00	0.00	0.00	0.00	3
beer all over	0.50	0.00	0.00	0.00	0.00	3
beer beer cerveza	0.50	0.00	0.00	0.00	0.00	3
beer cerveza cerveja	0.50	0.00	0.00	0.00	0.00	3
beer club mailing	0.50	0.00	0.00	0.00	0.00	3
beer Czech Republic	0.50	0.00	0.00	0.00	0.00	3
beers NeedMoreBeer.com range	0.50	0.00	0.00	0.00	0.00	3
best european beers	0.50	0.00	0.00	0.00	0.00	3
bira bire birre	0.50	0.00	0.00	0.00	0.00	3
bire birre zubr	0.50	0.00	0.00	0.00	0.00	3
birra bira bire	0.50	0.00	0.00	0.00	0.00	3
birre zubr gambrinus	0.50	0.00	0.00	0.00	0.00	3
budweiser kozel krusovice	0.50	0.00	0.00	0.00	0.00	3
Bull much more	0.50	0.00	0.00	0.00	0.00	3
Bull Suger Free	0.50	0.00	0.00	0.00	0.50	3
cans each beer	0.50	0.00	0.00	0.00	0.00	3
cerveja birra bira	0.50	0.00	0.00	0.00	0.00	3
cerveza cerveja birra	0.50	0.00	0.00	0.00	0.00	3
club mailing list	0.50	0.00	0.00	0.00	0.00	3
complete range beer	0.50	0.00	0.00	0.00	0.00	3
contains mixture 0.5l	0.50	0.00	0.00	0.00	0.00	3
Copyright �2001- All	0.50	0.00	0.00	0.00	0.00	3
Currently we feature	0.50	0.00	0.00	0.00	0.00	3
Czech Republic region	0.50	0.00	0.00	0.00	0.00	3
drink energy drink	0.50	0.00	0.00	0.00	0.00	3
each beer diff	0.50	0.00	0.00	0.00	0.00	3
Each pack contains	0.50	0.00	0.00	0.00	0.00	3
european beers NeedMoreBeer.com	0.50	0.00	0.00	0.00	0.00	3
famous its brewing	0.50	0.00	0.00	0.00	0.00	3
feature complete range	0.50	0.00	0.00	0.00	0.00	3
gambrinus pilsner urquell	0.50	0.00	0.00	0.00	0.00	3
Germany Slovak Republic	0.50	0.00	0.00	0.00	0.00	3
has been created	0.50	0.00	0.00	0.00	0.00	3
have lagers Austria	0.50	0.00	0.00	0.00	0.00	3
introductory offer why	0.50	0.00	0.00	0.00	0.00	3
its brewing excellence	0.50	0.00	0.00	0.00	0.00	3
Join our beer	0.50	0.00	0.00	0.00	0.00	3
kozel krusovice velvet	0.50	0.00	0.00	0.00	0.00	3
krusovice velvet souvenirs	0.50	0.00	0.00	0.00	0.00	3
lagers Austria Germany	0.50	0.00	0.00	0.00	0.00	3
list receive special	0.50	0.00	0.00	0.00	0.00	3
made moments increased	0.50	0.00	0.00	0.00	0.00	3
mailing list receive	0.50	0.00	0.00	0.00	0.00	3
moments increased physic	0.50	0.00	0.00	0.00	0.00	3
Money Back Guarantee	0.50	0.00	0.00	0.00	0.50	3
more soft drink	0.50	0.00	0.00	0.00	0.00	3
much more soft	0.50	0.00	0.00	0.00	0.00	3
NeedMoreBeer.com your one	0.50	0.00	0.00	0.00	0.00	3
not try our	0.50	0.00	0.00	0.00	0.00	3
offer why not	0.50	0.00	0.00	0.00	0.00	3
offers beer all	0.50	0.00	0.00	0.00	0.00	3
our beer club	0.50	0.00	0.00	0.00	0.00	3
over world online	0.50	0.00	0.00	0.00	0.00	3
pack contains mixture	0.50	0.00	0.00	0.00	0.00	3
Pilsner Urquell beer	0.50	0.00	0.00	0.00	0.00	3
pilsner urquell budweiser	0.50	0.00	0.00	0.00	0.00	3
Purchase beer all	0.50	0.00	0.00	0.00	0.00	3
range beer Czech	0.50	0.00	0.00	0.00	0.00	3
receive special offers	0.50	0.00	0.00	0.00	0.00	3
Red Bull much	0.50	0.00	0.00	0.00	0.00	3
Red Bull Suger	0.50	0.00	0.00	0.00	0.50	3
region famous its	0.50	0.00	0.00	0.00	0.00	3
Republic region famous	0.50	0.00	0.00	0.00	0.00	3
selection best european	0.50	0.00	0.00	0.00	0.00	3
soft drink energy	0.50	0.00	0.00	0.00	0.00	3
souvenirs merchandise coaster	0.50	0.00	0.00	0.00	0.00	3
special introductory offer	0.50	0.00	0.00	0.00	0.00	3
special offers beer	0.50	0.00	0.00	0.00	0.00	3
store has been	0.50	0.00	0.00	0.00	0.00	3
try our $21.45	0.50	0.00	0.00	0.00	0.00	3
Urquell beer coasters	0.50	0.00	0.00	0.00	0.00	3
urquell budweiser kozel	0.50	0.00	0.00	0.00	0.00	3
velvet souvenirs merchandise	0.50	0.00	0.00	0.00	0.00	3
we feature complete	0.50	0.00	0.00	0.00	0.00	3
we have lagers	0.50	0.00	0.00	0.00	0.00	3
well we have	0.50	0.00	0.00	0.00	0.00	3
why not try	0.50	0.00	0.00	0.00	0.00	3
zubr gambrinus pilsner	0.50	0.00	0.00	0.00	0.00	3
.033l cans	0.50	0.00	0.00	0.00	0.00	2
�2001- All	0.50	0.00	0.00	0.00	0.00	2
Affiliate Program	0.50	0.00	0.00	0.00	0.50	2
All rights	0.50	0.00	0.00	0.00	0.00	2
Austria Germany	0.50	0.00	0.00	0.00	0.00	2
Back Guarantee	0.50	0.00	0.00	0.00	0.50	2
been created	0.50	0.00	0.00	0.00	0.00	2
beer all	0.50	0.00	0.00	0.00	0.00	2
beer beer	0.50	0.00	0.00	0.00	0.00	2
beer cerveza	0.50	0.00	0.00	0.00	0.00	2
beer club	0.50	0.00	0.00	0.00	0.00	2
beer coasters	0.50	0.00	0.00	0.00	0.00	2
beer Czech	0.50	0.00	0.00	0.00	0.00	2
beer diff	0.50	0.00	0.00	0.00	0.00	2
Beer shop	0.50	0.00	0.00	0.00	0.00	2
beer shop	0.50	0.00	0.00	0.00	0.00	2
beers NeedMoreBeer.com	0.50	0.00	0.00	0.00	0.00	2
best european	0.50	0.00	0.00	0.00	0.00	2
bira bire	0.50	0.00	0.00	0.00	0.00	2
bire birre	0.50	0.00	0.00	0.00	0.00	2
birra bira	0.50	0.00	0.00	0.00	0.00	2
birre zubr	0.50	0.00	0.00	0.00	0.00	2
brewing excellence	0.50	0.00	0.00	0.00	0.00	2
budweiser kozel	0.50	0.00	0.00	0.00	0.00	2
Bull much	0.50	0.00	0.00	0.00	0.00	2
Bull Suger	0.50	0.00	0.00	0.00	0.50	2
cans each	0.50	0.00	0.00	0.00	0.00	2
cerveja birra	0.50	0.00	0.00	0.00	0.00	2
cerveza cerveja	0.50	0.00	0.00	0.00	0.00	2
club mailing	0.50	0.00	0.00	0.00	0.00	2
complete range	0.50	0.00	0.00	0.00	0.00	2
Contact Us	0.50	0.00	0.00	0.00	0.50	2
contains mixture	0.50	0.00	0.00	0.00	0.00	2
Copyright �2001-	0.50	0.00	0.00	0.00	0.00	2
created using	0.50	0.00	0.00	0.00	0.00	2
Currently we	0.50	0.00	0.00	0.00	0.00	2
Czech Republic	0.50	0.00	0.00	0.00	0.00	2
Delivery Info	0.50	0.00	0.00	0.00	0.50	2
drink energy	0.50	0.00	0.00	0.00	0.00	2
each beer	0.50	0.00	0.00	0.00	0.00	2
Each pack	0.50	0.00	0.00	0.00	0.00	2
eComm PRO	0.50	0.00	0.00	0.00	0.50	2
energy drink	0.50	0.00	0.00	0.00	0.00	2
european beers	0.50	0.00	0.00	0.00	0.00	2
famous its	0.50	0.00	0.00	0.00	0.00	2
feature complete	0.50	0.00	0.00	0.00	0.00	2
gambrinus pilsner	0.50	0.00	0.00	0.00	0.00	2
Germany Slovak	0.50	0.00	0.00	0.00	0.00	2
has been	0.50	0.00	0.00	0.00	0.00	2
have lagers	0.50	0.00	0.00	0.00	0.00	2
increased physic	0.50	0.00	0.00	0.00	0.00	2
introductory offer	0.50	0.00	0.00	0.00	0.00	2
its brewing	0.50	0.00	0.00	0.00	0.00	2
Join our	0.50	0.00	0.00	0.00	0.00	2
Kangaroo Skins	0.50	0.00	0.00	0.00	0.50	2
kozel krusovice	0.50	0.00	0.00	0.00	0.00	2
krusovice velvet	0.50	0.00	0.00	0.00	0.00	2
lagers Austria	0.50	0.00	0.00	0.00	0.00	2
list receive	0.50	0.00	0.00	0.00	0.00	2
logo back	0.50	0.00	0.00	0.00	0.00	2
made moments	0.50	0.00	0.00	0.00	0.00	2
mailing list	0.50	0.00	0.00	0.00	0.00	2
merchandise coaster	0.50	0.00	0.00	0.00	0.00	2
mixture 0.5l	0.50	0.00	0.00	0.00	0.00	2
moments increased	0.50	0.00	0.